Brand strategy agency london

Brand strategy & design studio, based near London.

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SCROLL FOR SERVICES & WORK

Hey, I’m Sarah.

Strategic Communicator. Brand Strategist. Content Designer. Founder of Gab Lab.

I create narratives for growth ⅏ ditching ick-cronyms for inclusivity. Stop chasing cheap conversions ➺ start connecting ☺ 

brand strategy SERVICES

Building the strong foundations

The deep work and brand strategy foundations to help articulate your brand’s own-able difference.

  • Creating your go-to-market strategic brand roadmap and value proposition.

  • My 3-hour sprint-style brand workshops designed for startups.

  • Shaping a positioning for your product that’s unique and instantly usable.

  • Bringing your whole brand to life through the power of story.

  • Getting your customers to spread the word with a name that just works. 

design & CONTENT SERVICES

Crafting narratives for growth

Crafting seamless digital experiences that captivate and convert your audiences from customers to fans.

  • I craft seamless digital experiences that captivate and convert.

  • I blend human-centered design with strategic content to bring your experiences to life.

  • I'll help you craft content strategies that speak to your values and goals.

  • Crafting head turning brand activations to make a splash.

  • Injecting your messaging and brand tone of voice into every brand touchpoint.

Words I didn’t write

  • Bloom

    “Sarah is a highly talented brand strategist and copywriter. Sarah created the value proposition that is the foundation of our company. With her attention to detail and ability to work across many teams, she produced the highest quality work. She’s an impressive writer, strategist, collaborator, and thought partner that I would highly recommend.”

    Mike Masuku, Chief Growth Officer @ Bloom | Apple, SEGA, Ubisoft, ITV

  • WeTransfer

    “Sarah helped create the content structure and the voice of a lot of the work that we published in the past few months at Wetransfer. She is multidisciplinary and approaches her work in a very collaborative way. She touches every aspect of the creative process starting with the strategic side of things including research and then turns these insights into beautiful messaging.”

    Florence Libbrecht, Design partner @ WeTransfer

  • DDB Remedy

    “From strategy, to copywriting and coming up with that all important ‘tone of voice’ and brand names - Sarah does it all. She even does storyboard scripts for videos! She’s a real power house and I wouldn’t hesitate to recommend her. I really hope to work with Sarah again in the future. She’s a real power house.”

    Melisa Lee, Creative partner @ DDB Remedy

  • WeTransfer

    “Sarah was involved in every step of the content design process. If you need a talented, collaborative, fast yet creative UX writer with strategic skills as well as excellent hands-on execution, Sarah is your person.”

    Danilo Tesi, PMM @ WeTransfer

  • Maalo

    “As a small independent business, investing in brand is a big deal but after working with Sarah I can say now it's totally worth it. It's given us a sense of direction and aligned our vision for the future. Can't wait to fully embrace it and put it into action.”

    Montserrat, Founder & CEO @ Maalo

CONTENT

CONTENT

DESIGN

DESIGN

BRAND STRATEGY

BRAND STRATEGY

Previously

COMPANIES

Jio, Amdocs, Bloom, Captions, WeTransfer, Imprint, Opalus, WeTransfer, Rocketo, Allergan Aesthetics, Stollen Stitches, Betterfly, Griddle Bakery, IACEW, Mercedes-Benz, Clipper Tea, Whole Earth Foods, Maalo.

agencies

20-Something, Koto Studio, Prophet, AKQA, DDB Remedy, MSL Group, Sunday, We Are Social, Cubaka, DesignStudio, Passion Point Studios.

SEND ME A BRIEF

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LET'S COLLABORATE

SEND ME A BRIEF ☺ LET'S COLLABORATE

Say hello ☺