Brand strategy agency london

Brand strategy & storytelling studio, based in London.

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Creating narratives for growth ⅏ ditching ick-cronyms for inclusivity. Stop chasing cheap conversions ➺ start connecting ☺ 

brand strategy SERVICES

Building the strong foundations

The deep work and brand strategy foundations to help articulate your brand’s own-able difference.

  • Creating your go-to-market strategic brand roadmap and value proposition.

  • My3 popular 3-hour sprint-style brand workshops designed for startups.

  • Shaping a positioning for your product that’s unique and instantly usable.

  • Creating a visual and verbal identity to bring your brand personality or brand archetype to life.

  • Bringing your whole brand to life through the power of story.

  • Creating consistency through design systems and brand guidelines.

  • Getting your customers to spread the word with a name that just works. 

design & comms SERVICES

Crafting narratives for growth

Applying your branding, narrative, tone, and messaging to every touchpoint of your brand ecosystem. 

  • Taking a user-centred approach across your website content and user experience.

  • Bringing your product to life through thoughtful, intuitive UX design.

  • From beautiful logos to websites, our bespoke designs are never dull.

  • Crafting head turning brand activations to make a splash.

  • Injecting your messaging and brand tone of voice into every brand touchpoint.

  • Crafting long-form content that builds you a stand out online presence. 

healthcare recruitment • BRAND STRATEGY

Opalus

Setting a new standard of care for healthcare recruitment. 

TECHNOLOGY • BRAND STRATEGY • CONTENT DESIGN

Bosenet (coming soon)

view case study→

MARKETPLACE • ux • CONTENT DESIGN

Worka

Creating a smarter working world for a rapidly scaling marketplace brand. 

education & MEMBERSHIP • strategy • copywriting

ICAEW

ICAEW – The Institute of Chartered Accountants in England and Wales – and home to over 15,0000 members. 

education • brand strategy • CONTENT DESIGN

Bloom

Harnessing the power of technology to energise career potential, for everyone.

insurance • STORYTELLING • ux writing

Betterfly

Meet Betterfly. Group insurance like no other. 

jewellery • Brand strategy

Maalo

Maalo is a jewellery brand for conscious consumers who want meaningful mementos over seasonal statements. 

saas • STRATEGY • UX • CONTENT DESIGN

WeTransfer

Hot off an Academy Award win, WeTransfer is a global community for creatives.

telecomms • strategy • UX • content design

Jio

Jio is India’s largest telecom provider reaching over a billion lives, with 430 million+ active subscribers and more than 30 services and products, from JioPay to JioCinema. 

fitness • BRAND STORYTELLING

ZoopScoop

The intelligent scooping system. 

health • BRAND NAMING • BRAND STRATEGY

Allergan Aesthetics

Allergan are experts in aesthetic treatments in the UK & Ireland. 

fintech • UX writing • CONTENT DESIGN

Imprint

Imprint partners with businesses to provide branded rewards cards for customers. 

insurance • CREATIVE STRATEGY • copywriting

AXA Health

AXA Health is part of AXA UK&I and offers accessible healthcare insurance to people and businesses all over the world.

  • Bloom

    “Sarah is a highly talented brand strategist and copywriter. Sarah created the value proposition that is the foundation of our company. With her attention to detail and ability to work across many teams, she produced the highest quality work. She’s an impressive writer, strategist, collaborator, and thought partner that I would highly recommend.”

    Mike Masuku, Chief Growth Officer @ Bloom | Apple, SEGA, Ubisoft, ITV

  • WeTransfer

    “Sarah helped create the content structure and the voice of a lot of the work that we published in the past few months at Wetransfer. She is multidisciplinary and approaches her work in a very collaborative way. She touches every aspect of the creative process starting with the strategic side of things including research and then turns these insights into beautiful messaging.”

    Florence Libbrecht, Design partner @ WeTransfer

  • DDB Remedy

    “From strategy, to copywriting and coming up with that all important ‘tone of voice’ and brand names - Sarah does it all. She even does storyboard scripts for videos! She’s a real power house and I wouldn’t hesitate to recommend her. I really hope to work with Sarah again in the future. She’s a real power house.”

    Melisa Lee, Creative partner @ DDB Remedy

  • WeTransfer

    “Sarah was involved in every step of the content design process. If you need a talented, collaborative, fast yet creative UX writer with strategic skills as well as excellent hands-on execution, Sarah is your person.”

    Danilo Tesi, PMM @ WeTransfer

  • Maalo

    “As a small independent business, investing in brand is a big deal but after working with Sarah I can say now it's totally worth it. It's given us a sense of direction and aligned our vision for the future. Can't wait to fully embrace it and put it into action.”

    Montserrat, Founder & CEO @ Maalo