I made dad proud running my motor-mouth for Mercedes Benz, ran my thumbs raw texting my heart out to half a billion users on India’s largest mobile network, and donned a lab coat to learn some sciency stuff, only to find out it wasn’t that type of science. I kept the jacket anyway.

I've been creating brand strategies and writing words for the internet for over a decade. Starting out in copywriting for agencies before switching to brand strategy and UX writing for global brands.

Having an in-depth understanding of both strategy, copywriting, and UX is a lucrative superpower.

I work with teams and early-stage startups looking to communicate their difference, activate their audience and values, and create meaningful human experiences.