Pledging £42,509 for a sustainable protein scoop
"No comments. Its amazing! Thank you."
OVERVIEW
Startup ZoopScoop designed a sustainable scooping device designed to replace single-use plastic scoops that come with protein bags or other powders. Featuring an extendable handle, a rotating propeller dispenser and an accurate measuring system, it’s an innovative and portable tool designed for all powders – from baby formula to protein to flour. Take ZoopScoop’s Kickstarter page from inconsistent and ignorable to bold and brilliant, with a backing to boot.
CLIENT
INDUSTRY
Technology, Fitness, Sustainability
SCOPE
Copywriting
Storytelling
Brand identity
The challenge
ZoopScoop is portable, sustainable, light, easy to use, and adaptable for different purposes. Be it scooping out your protein and storing it in the sealable scoop for post-gym fuel, or for parents storing their baby formula while out on a walk.
Research &
understanding
The two target audiences were 25-45 year-old health conscious city dwellers looking to do their bit for the planet, and busy parents looking for a simple, portable solution to transporting baby formula.
Sammy, 33
Journalist, Mother
Sammy’s busy lifestyle requires a helping hand; she relies on portable and reliable scoop to help store and transport her baby formula whilst on the way to work or the nursery run. ZoopScoop saves Sammy from having to use single-use scoops and bring her baby formula in a bag. It also enables her to pre-measure just the right amount she needs for her baby, and store whatever she doesn’t use for later, whilst keeping it air locked and fresh. 💫 🚀🍼
KEY INSIGHTS
Single use plastic scoops might be small, but their impact on the planet is huge and their functionality travels way beyond home use.
STRATEGY
Create a classic narrative arc and take the customer on a journey from idea to invention.
We created a kickstarter page that showed the product in its full glory, brought the mission and purpose to life, told the founder story, and persuaded backers to buy in and pledge their precious coins. I kept the tone playful and fun, playing on the word “scoop” and using a classic narrative arc to engage the readers. Discover the story of ZoopScoop here.
Ready to stand out?
It all starts with a chat.