How to use ChatGPT in your brand research

ChatGPT can be a great research assistant. Here are 23 research prompts you can use to conduct your own research, from strategy to copywriting, and more. 

Remember, AI shouldn't replace your brain and your own creativity, but if you're short on time or working to a tight deadline, it can be a helpful and speedy assistant. 

📲 Product (or service)

1) Features and USPs

List ten features and unique selling points of [Product].

2) Benefits

Here are the features of [Product]. List the benefits of each feature.

3) Value

These are the benefits of [Product], for each benefit, give an example of how this might add value to the customer's life. 

4) Emotional benefits

Describe the emotional benefits of using [Product].

5) Pain points

What are the main pain points that [Product] helps customers overcome?

6) Competitors

Who are the main competitors of [Product] and who are the main players in the industry?

7) Alternatives

What are the alternatives to [Product?

8) Negatives

What are some potential negatives of the [Product]?

9) Users vs non-users

How do non-users perceive those who use [Product]?

10) Routine

Can you describe the common habits associated with [Product] and how it might fit into their routine? 

🙍‍♂️ Customer 

11) Target audience

Describe the main target audience of [product]. 

12) Channels

List 5-10 places, online and offline, where the target audience is likely to spend their time.

13) Voice of customer

Find customer reviews and forum discussions about [product]

14) Touchpoints

Can you map the touchpoints for the customer, highlighting the moments in the day they engage with [product]. 

15) Customer interview

What might stop [target customer] from buying the product?

👩‍💻 Strategy

16) Clichés

What are some clichés often associated with [product] or the wider industry?

17) Trends

What are the latest cultural/industry/technological trends that could help us promote [Product]? 

🛍️ Brand/Industry

18) Brand personality

Imagine [Brand name] as a person. Describe their characteristics, personality traits, beliefs, and values. 

19) Brand history

Describe any current and previous marketing campaigns and taglines for [Product].

20) Unspoken truths

What is everyone privately thinking about the [Product/Industry] but no one wants to say?

✍️ Words

21) Word Cloud

Create a word cloud with [Product] as the central theme.

22) Phrases or quotes

List 10 phrases and 10 quotes related to [Product]

23) Idioms and metaphors

Provide 10 idioms and 10 metaphors related to [Product].