500

0

NEWSLETTER

For weekly brand insights, stories and goodness that'll help you get ahead.

All newsletters

Sarah Fretwell 30/10/2024 Sarah Fretwell 30/10/2024

Brand consistency: why it can make or break your brand

The truth about brand consistency. And why your company needs it.

Read More

Sarah Fretwell 30/10/2024 Sarah Fretwell 30/10/2024

The concept of “brand” is widely misunderstood

Read More

Sarah Fretwell 18/04/2024 Sarah Fretwell 18/04/2024

Strategy is easy. The research that precedes it? Not so easy.

Read More

Sarah Fretwell 12/04/2024 Sarah Fretwell 12/04/2024

What makes a purpose-led brand?

Read More

Sarah Fretwell 16/02/2024 Sarah Fretwell 16/02/2024

The 3 ingredients that make a strong brand strategist

Read More

Sarah Fretwell 20/11/2023 Sarah Fretwell 20/11/2023

Storytelling in the brand strategy process

Read More

Sarah Fretwell 11/11/2023 Sarah Fretwell 11/11/2023

Dealing with imposter syndrome as a brand strategist

Read More

Sarah Fretwell 02/11/2023 Sarah Fretwell 02/11/2023

How to find stories worth telling for your brand

Read More

Sarah Fretwell 24/10/2023 Sarah Fretwell 24/10/2023

Brand Archetypes: a good way to define brand personality?

Read More

Sarah Fretwell 27/08/2023 Sarah Fretwell 27/08/2023

How I write memorable taglines

Read More

Sarah Fretwell 25/08/2023 Sarah Fretwell 25/08/2023

How to use ChatGPT in your brand research

How to use ChatGPT to conduct brand, product, or copywriting research

Read More

Sarah Fretwell 07/07/2023 Sarah Fretwell 07/07/2023

How to write a value proposition statement

Read More