The secret to Monzo’s success

Monzo RULE the online banking space. More specifically, they rule the online banking space for people looking for a more refreshing, personalised and intuitive way to bank👇🤯

Yes, the product is great. Of course, their cards look awesome.

But the lesson here *isn't* just design a great product 👀

It's something that goes way deeper - and it's something YOU can do too, and start nailing your brand and its values just like Monzo do.

The launch

Monzo launched in 2015 and broke the curse of dry, obtuse, complex and stuffy banks that didn’t hero the customer.

Their approach was unheard of

😍 Their trademark coral brand colours also oozed warmth.
💖 This won over a generation of younger people looking for a
more refreshing way to bank.

👋 The tone of voice was down-to-earth and the experience personalised and intuitive

I mean, compare this...

With this…

Monzo did the opposite of what every other bank was doing. If banks said this, Monzo said that.

A few examples of how Monzo disrupted the industry…

👉 Monzo broke away from the boring and traditional way of speaking about money and banking; ditched technical jargon, and used words like “stuff” and “Pots”.
🤖 They made an intuitive product experience that injected fun into
saving, budgeting & spending.
🦄 They got their community involved to help them build a better bank they love & even suggesting features to include.

Everything about Monzo screams “Finances are fun!” What brand do YOU love for their strong values, belief or purpose?

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